Every factual claim in your marketing, returned as a dated receipt: what was verified, against what source, and when.
FINRA Regulatory Notice 26-14 (published July 9, 2026) proposes replacing mandatory principal pre-approval of retail communications with risk-based supervision. It also requires firms to maintain evidence that those supervisory procedures were actually carried out. That shifts the standard from "a principal signed off" to "show us the evidence this was verified." A signature is easy to produce. Evidence, claim by claim, with dates and sources, is not. That is the gap The Claim Assay fills.
For every factual claim in a communication, one receipt containing:
The result is a single dated record your firm can file as evidence of supervision, and re-verify line by line at any time.
We ran the assay on Betterment's public marketing claims. Six factual claims were checked against Betterment's SEC Form ADV, Form CRS, FINRA BrokerCheck, and the SIPC member list. All six were substantiated.
Two headline metrics (assets under management and customer count) were graded MATCH-WITH-CAVEAT rather than MATCH. Each carries its own "as of" date, and regulatory AUM is measured differently than marketing AUM. Calling those a miss would itself be misleading, so we did not.
The assay also surfaced something a signature never would: a stale brochure link serving superseded fee information.
That is the point. A naive checker cries "gotcha." A dated-receipt assay shows the nuance, and a compliance officer can re-verify every line in minutes.
Send us one of your own retail communications (an ad, a page, an email) and we will return the dated receipts for every factual claim in it.
See what the evidence trail looks like before 26-14 comments close on September 11, 2026.